Brief: Marcia is a renowned psychic who wanted some promotional items that fitted with her New Age profession.
Design solution: For branding colours, we started with client’s choice of purple and contrasted it with green to bring in an earthy, fresh angle and keep it more modern than a lot of New Age design. Clear sans serif type was contrasted with a casual script. The droplet imagery was also selected by the client who felt a strong connection to these images.
We started with a business card and flyer and have since also produced bookmarks and worksheets.
For a couple of years I supplied weekly illustrations for a column in Sunday Life! Magazine (it’s the Sun-Herald’s glossy insert). They were retro based, reminiscent of old sewing pattern illustrations and utilised just yellow, black and a bit of pattern.
This little cutie is a bib, designed as a gift-with-purchase item for the now defunct Parents Magazine. The illustration needed to be fun, friendly and gender-neutral. We opted for a slightly retro, bird motif.
Brief: This new company needed a professional and affordable website to help them launch.
Design solution: Sticking to a clean grid, stock photography was chosen that conveyed the range of sectors that this lift engineering company was able to service. The design was left with room to grow along with the business as it expands.
Brief: This client works in the New Age space, running courses for practitioners of reiki. She contacted me needing cohesive and professional looking covers for her training materials which included both books and CDs.
Design solution: To differentiate the two course streams, we opted for a light and dark theme, with the same font used to tie them both to the client’s brand. I supplied print PDF and web-optimised versions to suit various outputs.
This editorial illustration was completed for Reader’s Digest Magazine in 2002.
Brief: This Sydney musical ensemble wanted a fresh look for a new season of performances.
Design solution: Having already worked with this client for a couple of years, it was an easy task to move their branding along a little, whilst maintaining their core messaging. We stuck with the same logo and colours, but introduced a 3-column grid and triangle motif with varying opacity.
This brochure was A4, folded to A5, on 160gsm, which struck the right balance between quality and affordability.
Brief: This client needed a general information brochure that communicated their integrity and experience. Since it was needed for trade shows and would be the company’s first contact point with potential new customers, they were keen for an accessible design and a quality finish.
Design solution: We opted for a traditional A3, folded to A4 format on a 250gsm gloss stock. Their existing logo incorporated circles, blues and blacks, so I pushed these elements further. The easy-to-read 2-column grid allowed plenty of room for infographics, which are a great option for technical companies.
This 160pp colour cookbook was published in 2015. I started this project from scratch – writing the recipes, photographing them, designing the book, sorting the prepress, printing, import and sales, via the Vegie Smugglers website and social channels.