Brief: This client needed a general information brochure that communicated their integrity and experience. Since it was needed for trade shows and would be the company’s first contact point with potential new customers, they were keen for an accessible design and a quality finish.
Design solution: We opted for a traditional A3, folded to A4 format on a 250gsm gloss stock. Their existing logo incorporated circles, blues and blacks, so I pushed these elements further. The easy-to-read 2-column grid allowed plenty of room for infographics, which are a great option for technical companies.