Event program

Brief: This Sydney musical ensemble wanted a fresh look for a new season of performances.

Design solution: Having already worked with this client for a couple of years, it was an easy task to move their branding along a little, whilst maintaining their core messaging. We stuck with the same logo and colours, but introduced a 3-column grid and triangle motif with varying opacity.

This brochure was A4, folded to A5, on 160gsm, which struck the right balance between quality and affordability.

 

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Brochure design

Brief: This client needed a general information brochure that communicated their integrity and experience. Since it was needed for trade shows and would be the company’s first contact point with potential new customers, they were keen for an accessible design and a quality finish.

Design solution: We opted for a traditional A3, folded to A4 format on a 250gsm gloss stock. Their existing logo incorporated circles, blues and blacks, so I pushed these elements further. The easy-to-read 2-column grid allowed plenty of room for infographics, which are a great option for technical companies.

Vegie Smuggler’s Kitchen Collection

This 160pp colour cookbook was published in 2015. I started this project from scratch – writing the recipes, photographing them, designing the book, sorting the prepress, printing, import and sales, via the Vegie Smugglers website and social channels.

Magazine design – Australian Hospital & Healthcare Bulletin

Working for Westwick Farrow Media, I produced this trade magazine which relies on a clean grid design, and a subtle use of design devices to keep the pages interesting.

80 pages, perfect bound, produced in Adobe Indesign.

Editorial illustration – New Idea Magazine

For a couple of years, I illustrated weekly ‘how to’ columns, covering fitness, beauty, and craft for New Idea Magazine. They needed to be educational, accurate and pretty.

All were created with Adobe Illustrator.

Editorial illustration – NW Magazine

This sassy young lady was illustrating an article about trying new things in the bedroom. Created in Illustrator and supplied as a CMYK, EPS file.

 

Tea towel design – Delicious Magazine

These tea towels were created for Delicious Magazine to use as an add-on gift. They needed to be ‘design’ meets ‘foodie’.

NSSWE programs, branding

The Northern Sydney Schools Wind Ensemble is a district band program for students across Sydney. Keen to consolidate their visual identity, I produced a variety of printed materials based around black/white and circles, adapting the three colours and ‘swirl’ of their existing logo.

Throughout the year we produced several A5 and A4 programs, posters, raffle tickets and CD packaging.

Branding material for a holiday rental

This client needed to brand his rental home in a friendly way that would appeal to potential holiday makers. The DL flyer and business card are consistent, using a combination of location and scenery photos.